GIRO IMPERIAL AS

Building on the Imperial II’s legacy of multiple wins in the world’s biggest races, the Imperial AS elevates your potential in the wet and cold. An all-new woven upper locks in power with carefully

calculated breathability, while a proprietary forged carbon fiber outsole plate maximizes efficiency without sacrificing comfort. The top step of the podium demands riding in every condition, and the Imperial AS delivers.


Role
Sr. Creative Program Manager


Brand
Giro Sport Design

Year
2026

Category
Cycling

Activation
Seasonal GTM

  • Creative Direction: Studio This

    Art Director: Andrew Murray

    Producer: Semir Hajdarevic

    Retail Design: Kristi Pham

    Video Production: Taylor Reid

    Copywriter: Peter Nicholson

IMPERIAL AS

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