IMAGE PHANTOM LE
The Phantom Thread
Like a phantom thread, the spirit of chaos is woven into the very fiber of every rider who seeks the glory of being first across the line. Pull that thread and, like an extra gear, from out of thin air comes the wild and unpredictable energy that’ll get you there.
The All-New IMAGE Phantom Collection takes everything we know about high performance and stitches into it the thread of chaos, expressed visually through abstract shapes, elevated patterns, and vibrant colors. With a collection boasting full ride kits and gear, both MX and MTB, plus a slew of apparel, do you dare to pull the phantom thread?
Role
Sr. Creative Program Managerr, GTM
Brand
Fox Racing
Year
2025
Category
MX, MTB & LFS
Activation
Seasonal GTM
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Creative Director: Dustin Ortiz
Art Director: Luke Beemer
Sr. Designer: Gabby Quarante
Video Production: Autumn Line
Copywriter: Janeen McCrae
IMAGE