GIRO IMPERIAL AS
Building on the Imperial II’s legacy of multiple wins in the world’s biggest races, the Imperial AS elevates your potential in the wet and cold. An all-new woven upper locks in power with carefully
calculated breathability, while a proprietary forged carbon fiber outsole plate maximizes efficiency without sacrificing comfort. The top step of the podium demands riding in every condition, and the Imperial AS delivers.
Role
Sr. Creative Program Manager
Brand
Giro Sport Design
Year
2026
Category
Cycling
Activation
Seasonal GTM
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Creative Direction: Studio This
Art Director: Andrew Murray
Producer: Semir Hajdarevic
Retail Design: Kristi Pham
Video Production: Taylor Reid
Copywriter: Peter Nicholson
IMPERIAL AS