CAMELBAK

Founded in 1989, CamelBak is the original performance hydration brand, inventing the hands-free hydration category and continuing to redefine how people hydrate and perform. Driven by a belief that hydration is fundamental to human performance, CamelBak designs hydration systems engineered with intent and validated in real-world conditions, from elite competition to the work no one sees. By removing barriers between the body and peak performance, CamelBak supports those who push limits by turning effort, insight, and innovation into lasting performance gains.

Performance is built in the unseen moments, in preparation, repetition, and resilience. We fuel the relentless drive to go further, higher, longer with hydration systems designed to remove barriers between you and your best. No shortcuts. No spectacle. Just performance.

HYDRATE OR DIE.


Role
Sr. Creative Program Manager


Brand
CamelBak

Year
2026

Category
Cycling, Train/Surf, Run

Activation
Seasonal GTM

  • Creative Direction: Justin Thomas Kay

    Art Director: Jake Hollomon

    Video Production: Taylor Reid

    Photo: Cole Barash

    Athletes: Kate Courtney, Cole Houshmand & Max Jolliffe

CAMELBAK

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