FULL AIR & 3QTR
When the ride gets bigger, the rider demands more.
The Air Series was built for downhill, freeride, enduro, and e-MTB riders who push boundaries on the descents and the climbs. Combining comfort, coverage, and protection, the Air Series is engineered to never weigh you down but always inspire trust - no matter how fast or far the ride goes. The Full Air Mips and 3QTR Air Mips blend the assurance of full-coverage design with the efficiency of pedal-friendly performance, and every vent, line, and contour is refined for maximized ventilation and minimized weight. NTA e-Bike certification proves no corners were cut: the Air Series was made for riders who go big, ride hard, and expect their helmet to keep up. From the climbs to the chaos, this is the balance between freedom and confidence.
Role
Sr. Creative Ops Manager
Brand
Bell Helmets
Year
2026
Category
MTB
Activation
New Product Launch
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Creative Agency: Studio.This
Producer: Semir Hajdarevic
Graphic Designer: Jared Spellman
Video Editor: Scott Bell
Copywriter: Peter Nichelson
FULL AIR & 3QTR
Built to Breathe. Engineered for Performance.
Built to Breathe. Engineered for Performance.