FOX x HAIDEN DEEGAN
Bold by Design
To be bold is not a choice, it’s an attitude. When you’re set on making history and pushing boundaries to get there, attitude is everything. It’s not just about standing on top of the podium, it’s about growing the platform. Progression, self-expression, and the risks you’re willing to take to change the culture of motocross. That’s bold.
Bold by design. Introducing Haiden DNGR Deegan.
Role
Sr. Creative Program Manager, GTM
Brand
Fox Racing
Year
2025
Category
MX
Activation
Athlete Announcement + Signature Collection
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Producer: Steven Kasprzyk
Producer: Semir Hajdarevic
Senior Designer: Gabby Quarante
Video Production: Taylor Reid
Copywriter: Janeen McCrae
DNGR